When a user review is undergoing investigation, the review still must be sent through Google feeds. Without having to read anything, Customers can gather an idea of your credibility from the SERPs alone. After you add all of the necessary data into the spreadsheet, you will automatically see the calculated performance of your ad campaigns. EMEA/USA: +44 (0)20 7970 4322 |email: subs.support@econsultancy.com. Bottom line, if you want more Seller Ratings in more strategic places in Google, then you want Shopper Approved. Xeim Limited, Registered in England and Wales with number 05243851 What Are Google Seller Ratings? You cant just turn on Seller Ratings whenever youd like in fact, you need to meet Googles requirements first. Seller Ratings make your ads stand out, and they can ultimately lead to a higher number of leads clicking on your ads instead of your competition. Seller ratings tell customers the ratings that a seller has been given, and it can be between zero and five stars. Find a Partner Need a Shopping Ads Partner? Your ads will show the collective number of reviews your business has and an average rating out of five stars from those reviews. Whilst you do need to use Google Ads, you don't need to use Google Shopping. Not all verified reviews will be displayed on your Google seller rating page, but they will still be counted . Scroll to the bottom of the screen and select ' AUTOMATED EXTENSIONS '. As we mentioned above, Google Seller Ratings can increase your click-through rate substantially. Got questions about Google Seller Ratings? If you want stars to show up on your organic search results, add schema markup to your website. And How Do I Optimize Them? I think theyre part of a growing lust for simplicity that is driving web design forward. Where do Seller Ratings come into this? Right from the SERPs, searchers can see an apps star ratings, as well as the total votes and other important information like whether the app is free or not. And heres an example of a website with Star ratings in their ad, next to 3 other sites without stars in their ads. Seller ratings are displayed when users view a product page, and it shows them which sellers users can purchase a specific item from while comparing price, shipping costs, and seller rating. The most successful campaigns are chopped and changed regularly in order to wring out every last cent of ROI. How does an organisation of learners become a learning organisation? How to Show Google Product Ratings in Product Listings, Google Shopping Feed Optimizations: How to Optimize Your Product Feeds, FundamentalsKeywordsSearch AdsSetupAdvanced/Optimization, The Google Ads Agency Youve Been Searching For, (260) 408-6820118 W Columbia St Suite 401, Fort Wayne, IN, Google Shopping Ads vs. According to Google, adding Seller Ratings to AdWords campaigns increases click-through rate by 17%. For Star ratings to display in your Adwords campaign, you must meet the following 3 criteria: The image above is an example of a Google Shopping page. To participate in free listings, sellers have to do two things: And again, some ecommerce sellers who do not haveschemamarkup may still have their content show up in the SERPs. Having Google Seller Ratings can Google Seller Ratings (GSR) is an automated Google Ad extension that displays reviews on your Google Ads. Product information partners work with brands and So dont hold back when it comes to reviews. Find out how to boost visibility of your site on Google. Seller ratings are an automated extension type that can be shown on Search Ads and Shopping Ads from the Google Ads platform. Instead of firing off the same boring press release to whichever journalists will listen to and parrot itsdry copy, providing an audience with quality content means providing them with something they can engage with, share and ultimately do your own marketing for you. Now click 'Turn off specific automated extensions' and click the 'Seller Ratings' extension. Don't just see reviews as static, but use them for the greater good of your business. The ads with Seller Ratings enabled also had a 2% increased conversion rate leading to a decreased cost-per-acquisition (CPA) of 5.02%. Unfortunately deleting individual reviews on Google is tricky, as they are verified reviews, and as a rule, Google does not delete verified reviews. Yes. Well just imagine. There's little not to like about Seller Ratings, but as with all good things, they must be earned. A research evaluation of your site must be conducted by Google or its partners. Give your ads an edge. To give you an idea of the difference, below is a screenshot of what a listing with Seller Ratings looks like next to several listings without Seller Ratings. If you keep your customers happy, it will lead to more happy customers positive reviews will help bring in more business. They appear as below: Source: Google Average, composite, rating of 3.5 or more stars for Text Ads (Currently, Google cant show seller ratings if the average rating is less than 3.5 stars). Sign up for the Google for Developers newsletter. The template can also help you calculate your ROI for your Seller Ratings based on your yearly ad spend. As the important sources for Google Seller Ratings are shopping review sites, you should really think about utilising these sites to ensure youre optimising your ad potential. Simply enter your ads account, select Ads & Extensions and select Extensions. Ok, it had some problems last year as its reputation took a blow thanks to the retailers use of zero hour contracts, but on the sales front, its flying along. Users must complete their review within 90 days of receiving an invitation. ie. In a world ruled by algorithms, SEJ brings timely, relevant information for SEOs, marketers, and entrepreneurs to optimize and grow their businesses -- and careers. If you have any concerns about the validity of any review visible on Reviews.io then email our moderation team at support@reviews.io and we will conduct a full and impartial investigation. Well cover the basics of Seller Ratings and give you the tools you need to calculate the ROI when using Seller Ratings on your Google Ads. And will it be an enormous hassle to do so? Scenario 1: You run a purely online shop or an online comparison portal. Required fields are marked *, Optimise your website and marketing campaign performance with Irelands leading digital analytics agency, by Hannah Magorrian | Mar 28, 2023 | Digital Analytics Insights, Google Optimize. To help you succeed in attracting more customers, its essential you also get the right third-party customer review solution. Can you trust that the item will arrive on time (extenuating circumstances like COVID-delays excluded)? On the right-hand side, you'll see a 3-dot menu. At least 10 of your reviews must be in the users Google interface language. And while product ratings do play a part, very few people are willing to purchase a solid product from a company that doesnt ship on time, that sends damaged goods, or that has poor customer service. Also, you can display Product Reviews and Video Reviews right along with your Seller Ratings (as shown in the example above). For seller ratings to show for search ads, choose one of the following options for your campaigns: "Search Network Only", "Search Network with Display Select", or Search & Display Networks". https://www.google.com/shopping/ratings/account/lookup?q=adidas.co.uk. John Mueller recently confirmed that Google does not factor star ratings or customer reviews into web search rankings. Your submission has been received! Similar to other types of reviews, recipe cards in search results show the average review rating and the total number of reviews. Platform partners offer technologies that make running your own campaigns more These partners syndicate product reviews into Googles Want to take your Google Shopping campaigns to the next level? Google seller ratings are based on feeds from sites like Trustpilot and Google review services. If you do then encounter any bad reviews, you have the ability to resolve issues directly with the customers. In fact, the average is 17%. Scraped or imported reviews from another review provider or directly collected by the merchant should never be sent through the Google feed or displayed and factored into ratings on the merchant page. To qualify, a business must have at least 100 unique reviews from one country within the last 12 months, and a minimum cumulative rating of 3.5 stars. Lower CPC + more conversions = higher profits. In fact, the number of reviews is so important that it should be, one of the most important factors in determining which review platform you use, There are actually 8 reasons why the number of reviews matters to your business. They do this to ensure searchers are getting access to a variety of results. Calculate the results of Seller Ratings on your ad campaigns, 7. Learn about our solution-driven Google Ads services here. However, its not as straightforward as listing the average and the total number of ratings. And its what we do for thousands of companies around the world every single day, from brand new startups to the Fortune 500. In addition to Seller Ratings, there are two other types of reviews that every online merchant should be actively collecting and displaying on their website and on Google - Product Reviews and Video Reviews. If you are using an independent reviewer You must have a Google Merchant Centre set up for your business and connected to your independent reviewer. Copyright 2023 Search Engine Journal. We advise waiting up to 8 weeks after meeting the requirements to give Google time to catch up. In this case, you only need one location in Google My Business. Below is an example of why the number of reviews is important. These partners can But your business will have to meet the requirements in order to get seller ratings on Google Ads. Organisations are more likely to integrate content marketing with their SEO strategy than they are with any other digital marketing discipline. Adding schema is strongly encouraged. A seller rating is a gold star review between 1 and 5 stars that displays on your Google search text ad along with the number of reviews (in parentheses) and sometimes a qualifier (like "average delivery time 1-3 days"). Star ratings on Google are powered by consumer reviews from different properties, and Google uses an algorithm and an average to determine how many stars are displayed. Have happy customers? Can you see why its so important to not only have Seller Ratings but to collect more ratings and reviews? Below are some common questions people ask about Google Seller Ratings: Yes! Download the complete guide to Google Seller Ratings. In this webinar, well show you a full-funnel approach to drive product page rankings, using a mix of link building and SEO content marketing. The end result? Its really important to be proactive and regularly read your reviews. There are actually 8 reasons why the number of reviews matters to your business. Google Seller Ratings is a Google Ads extension that displays a rating between one and five stars that shows up on search ads. One requirement is getting 100 reviews. Each merchant eligible for seller ratings must have a page that is public, visible, and discoverable via search engines with all reviews shown. Thank you! In order to increase the likelihood of your Seller Ratings showing, make sure to keep collecting reviews of high quality and high scoring. It's an automated extension that is calculated by aggregating customer reviews from various sources that Google trusts. The rest get to fight over the scraps. Third-party review sites, however, can be a good option for brands who have a large number or reviews on different platforms that you want to leverage right away. For text ads and shopping ads to show star ratings, sellers are typically required to have at least 100 reviews in the last twelve months. Its what we excel at. Note: This page will be blank until you qualify for seller ratings. In our last hub piece, we looked at product ratings for Google Shopping listings. PPC is becoming increasingly competitive in order to run a successful campaign you must be committed. This is a screenshot of a product page in Google Shopping. For ecommerce sites, it often makes sense to sign up for Google Trusted Stores to begin aggregating customer reviews. Take a look at this example from our calculator of one ad campaign: In this campaign, the average click-through rate for ads with Seller Ratings increased by 20.82%, and cost-per-click decreased by 3.23%. They give businesses significant advantages in Paid Search Engine Results Pages. Go to Search campaigns, then click the Ads & extensions tab, 2. It shows that its an extremely well-rated item with a 4.6 rating and almost 4k reviews. Not only do Star ratings help your listings to stand out, but according to Google they also increase average Click-Through Rates (CTR) by 17%. Recipe category by meal type, like dinner. Google Seller Ratings is an automated ad extension that allows local businesses to showcase reviews and ratings in their Google ads to improve conversion rates by up to 17%, lower cost per click, and optimize spend. Why? Your online store needs to have a minimum rating of 3.5 stars on Google Shopping. If your Google Seller Ratings is flagging a bit, now might be a good time to send out a Review Booster - a review email request to both past and present customers. Your Seller Rating is based on data collected from customer reviews. Get your free Seller Ratings calculator template here. And when those customers do eventually reach your site, the good news will continue. To opt out of automated seller rating extensions you need to log in to your Google Ads account and take the following steps: Select ' Ads & extensions' and click on ' Extensions' in the sub menu. To turn off Google Seller Ratings, you'll first need to log in to your Google Ads account. It can matter just as much as variations in price, and its crucial for any purchase that customers are researching carefully. How to Get Google Stars on Third Party Review Sites. We do this by collecting up to 10x more ratings and reviews than any other review platform online, and then syndicating those reviews to more places on Google, Yahoo, and Bing than any other review platform. Google Ads grants for non-profit organisations, Read our blog for the latest news and views on digital analytics, Read our blog for the latest news and views on digital marketing, Read our blog for the latest news from GlowMetrics. Only reviews collected from trusted review sources can be aggregated - stars collected from third-party sites such as Facebook will not be counted.The Seller Ratings is there to give . Google also requests: Finally, Google provides a (really confusing) requirement stating that: Additionally, both of the following criteria must be met: Average, composite, rating of 3.5 or more stars for Text Ads. All merchant ratings must be collected on a 1-5 or 1-10 scale. Unfortunately, there are many of rogue sellers online out to make a quick buck at someone elses expense, and customers know that they want to purchase items from those they can test. Existing customers are already familiar with your products or service and if theyve been using you for a while, theyre also more likely to leave a positive review. ). Sounds pretty good, right? Its also worth noting that ratings are not published in real-time, so there is usually a delay in reviews being posted and then seeing in search results. Remember, not all of your ad campaigns will have Seller Ratings so if you dont find Seller Ratings on one campaign, check your other campaigns. More reviews and positive ratings can improve your business local ranking.. Google Seller Ratings are an automatic Ad Extension - you only need to meet the requirements then they will begin to show. People are more likely to leave positive reviews if youve gone above and beyond their expectations. You will be able to see a comparison of your ad campaigns with and without Seller Ratings enabled. These partners can help you display seller ratings on Google AdWords Along with Google Customer Reviews and Google Licensed Review Partners, Google may use other sources - such as its own private surveys - to pull in data about the performance of your company. In the next two parts of this blueprint, we will go into detail about these two types of reviews, including examples and screenshots, and why theyre vital to your online success. Video (and other related markup, if there is a video in the recipe). If you want to bag yourself Google Seller Ratings, you'll need to collect reviews in a way that Google has put its stamp of approval on. Whilst this isn't a solution that will help you turn your Seller Ratings around overnight, in the long run, it will definitely pay off. Google Seller ratings are the stars that appear under a listing for a business in Paid Search/Google Ads. Google is always trying to optimise and enhance its user experience, and Seller Ratings play a big part in this. Sports Direct is brilliant. Scroll down to the bottom of the page and select Automated Extensions and a list of automated extensions will show. Merchant pages and corresponding reviews should never be deleted after a merchant stops collecting reviews with a given review provider and the previous reviews should continue to be included in feeds to Google, except where reviews are deleted for content guideline violations or at a user's request. By reaching out to your customers in their happiest moments, Birdeye can collect reviews that would otherwise be missed and add them to your quota seamlessly. How to Get Google Stars on App Store Results. As the video points out, you need actual reviews to get your structured data markup to show. Google Seller Ratings are an automatic ad extension, so when you've met the requirements, all you need to do is sit back and relax - Google will do the rest for you. Why are the holy grail of review you ask? Chandal is an expert content marketing consultant with more than a decade of digital success behind her. This page also displays Seller Ratings in a green percentage format with the total number of ratings next to it, along with a Visit Site call-to-action button directly below it. If Google Seller Ratings aren't showing on your ads, we'd recommend revisiting the list above and ensuring you've met all the requirements. The great thing about seller ratings is the transparency. Website Indexing For Search Engines: How Does It Work? Home Blog Google Seller Ratings How to measure the impact of Google Seller Ratings. Education will draw customers . In addition to the star count, the rating includes the number of reviews the business has received and a qualifier (such as average . In order to be eligible for Seller Rating status, you'll need to: Youll also need to adhere to the latest guidlines around Google Seller Ratings, which prohibit the use of incentives for company reviews and require full transparency from both merchants and review collection providers. Think of them as a personal referral from one customer to another. While seller ratings have become an increasingly popular extension, it could be argued not having them could severely weaken your chances of converting a sale compared to the competition who all might already be running them. Seller Ratings, often referred to as Google Seller Ratings are ratings and reviews that are collected by a trusted Google Review Partner like Shopper Approved, and are then syndicated to Google on your behalf, and displayed on your company's Google Seller Rating page. Like the steps to have stars appear on organic blue-link listings, food bloggers and recipe websites need to add schema to their website in order for star ratings to show. A five-star seller rating tells your prospects you've got street cred from previous buyers. Youll just need to add your annual ad spend at the bottom of the spreadsheet. You can see the sites and their individual policies below: Seller ratings can appear automatically but what if they dont? If review editing is supported, reviews can be edited past the 90 days. Thats it for this hub post, but dont forget to take a look at our Google Shopping Hub to learn more about how you can set up and optimize your Google Shopping campaigns! Don't fret. This edition examines recent developments in the worlds of streaming and CTV, in the context of the longer-term decline in broadcast TV viewership. Partner badge The Google Partner badge shows that you have the latest Google Ads expertise, while helping you stand out to clients and the industry. About. Although they're an automatic extension, you do have some power over them. These findings come from Econsultancys State of Search Marketing Report 2013, in association with SEMPO. Grow your business and dominate your competition, Whether you have 10 or 10,000 locations, master customer experience at scale, Put your business on the map, be found everywhere, Generate, monitor, manage, and share reviews on 200+ sites, Grow sales with referrals from happy customers, Get better ROI on your Google ads with reviews, Engage and convert at every location with custom pages, Manage posts, reputation, and reporting across locations, Chat with website visitors to convert them into fresh leads, Book and confirm appointments across digital channels, Engage customer 1:1 or in bulk via their preferred channel, Get paid faster with text to pay and card readers, Gather feedback to improve customer experience, Use AI to turn customer feedback into actionable insights, Make competitive insights your unfair advantage, How to measure the impact of Google Seller Ratings, How to calculate the impact of Seller Ratings on your Google Ads, 1. Advanced training to help you make the most out of your Google Analytics account. This should be more than enough to get some high-quality, verified reviews rolling in and up your Seller Rating by at least a few points. New stores are opening, other sports retailers are being battered into submission and 2,000 staff members are to receive a cool 100k bonus after profits climbed by 40% to 200m last year. If you feel like Google Ads is costing you more than it's worth, Google Seller Ratings can really turn that around. Whenever a potential customer clicks on the link above, they go to the Shopper Approved Certificate, which displays all of your Seller Ratings (along with Product and Video Reviews), and a variety of other highly valuable, informative information that your customers can use to educate themselves on your company, and why they should trust you and buy from you. Many of these sites, like Capterra shown above, can display star ratings. Something went wrong while submitting the form. With an increase of under 1 Trillion dollars between 2019-2020 in the Global Ecommerce market and an expected rise to 6.3 Trillion dollars by 2024, the online marketplace is now filled with many new stores and options for consumers to buy from (Shopify, 2021). 2. How to calculate the ROI of your Google Seller Ratings, Use Google Seller Ratings to your advantage, FAQs about the impact of Google Seller Ratings, Birdeye can get your Google Seller Ratings faster. The reviews included must be about the product or service being sold. Not only will you get those glorious Google Seller Ratings, but review widgets and extras such as Reputation Management and Competitor Analysis allow you to really take control of your online reputation across the board. Using primarily the golden star metric, seller ratings can help validate and authenticate sellers in the eyes of viewers by illuminating the sellers review star rating, the number of reviews the business has received and a qualifier (such as average delivery time, call wait time etc.) The domain name and site address should be identical in both the merchant centre account and the independent review account. Here are a few of the third-party review websites that Google recognizes: When it comes to third-party reviews, Google reminds businesses that there is no way to opt out of third-party reviews, and they need to take up any issues with third-party site owners. One of the reasons why Godaddy has such a low star rating is because they dont have very many reviews, and they collect reviews from Trustpilot, which is an open-source review platform, so their star rating doesnt reflect their true reputation. Almost half of Britons (47%) have reviewed a product online, so in theory it shouldnt be too hard to get your customers to write a review. The reviews your customers publish on Trustpilot may appear in the following places: Google's organic search results page; Google Shopping; Google Ads; Google Search Partners; The star ratings in Google Shopping, Google Ads, and Google Search Partners are displayed in Google Seller Rating Extensions. Google Ads can be expensive. If you want your businesss ads to stand out in a very crowded playing field, you need to take advantage of Google Seller Ratings. How many hoops will you have to jump through? Seller ratings are free to all advertisers. But even without it, if you own a retail store and have ratings, Google may still show your star ratings in the search engine results. At least 10 of your reviews must be in the user's Google interface language. Cook time, preparation time, and total duration. You have to meet the following criteria to qualify for the Seller Rating extension: You need to have collected at least 30 reviews from the last 12 months. The result? Nearly half (45%) of all companies say this area is highly integrated with their SEO efforts, compared to just 24% for paid search marketing and 16% for mobile marketing. Whilst you do have to pay to sign up, the benefits are enormous. An AdWords campaign is never complete. and Shopping Ads. Google Seller Ratings are aggregated from many different sources. about what theyre buying. standing out from the crowd. The bright yellow stars will also make your ads more visually appealing, which can translate into more clicks. Seller Ratings displayed a huge positive impact on click-through rate and conversion rate across all the accounts we evaluated. When discussing workplace learning and development (L&D), the conversation generally focuses on upskilling individuals and teams. So this year we asked Drop us a message below and well get back in touch with you via email, GlowMetrics 2023 | Privacy Policy | Cookie Policy |Cookie Settings | Sitemap. . This helps higher-quality advertisers stand out from the competition. From there: Don't want to stop your Google Seller Ratings from showing completely? Google may aggregate reviews from other local review sites on your local business properties with Google. As you can see, Kyle N. provided a 5 Star Seller Rating, with additional ratings for Product Satisfaction, Price, Customer Service, and Delivery Satisfaction. You can see in this example that 1-800-Flowers has a 4.8 Star rating with 409,038 reviews. Websites can stand out from their competitors by getting stars to show up around their organic search results listing pages. They must be generated through a Google-trusted first-party site. The reviews from users in a given country will only contribute to the businesss rating in that country. Trustpilots Kickstarts makes sending out customisable emails to several customers requesting feedback easy. This ultimately means that the customer could have drastically different experiences from each one, so this will play a part in their buying decision more often than not. Your ads will be more appealing to potential customers, and youll likely have higher clicks. Text Search Ads: Whats the Difference, Google Smart Shopping 101: What You Need to Know, Google Shopping Benchmarks & Statistics for 2023, Google Product Feed Violations: Common Violations & How to Fix Them, How to Set Up Your Google Shopping Campaign Ads, How to Set Up Your Google Smart Shopping Campaigns, Google Seller Ratings: What You Need to Know, Third-party reviews from an approved site there are 30 different sites that you can use, which you can see, You must have more than 100 unique reviews within the last 12 months from the same country, Google has evaluated your site through Google Consumer Surveys, Either Google or a partner has successfully completed a research evaluation of your site, You need an average of 3.5 stars or higher for Text Ads (though there isnt a minimum for Shopping Ads), The domain in your Display URL matches the domain that either Google or its partners have ratings for, Check that your store name and registered domain in Merchant Center are different from the other store, If the information matches and you cant make any changes, contact Google directly. Ultimately, whoever can visibly stand out from the crowd, wins the lions share of the attention, traffic, and sales. Reviewers have the ability to delete reviews at any time. All our tools working together for your success. Sports Direct: check out those calls to action! Your email address will not be published. Google gives businesses a 'Quality Score' to work out the Cost Per Click you pay for your ads.A Quality Score is made up of three contributing factors:keywords, landing pages and the Ad itself. Seller Ratings, often referred to as Google Seller Ratings are ratings and reviews that are collected by a trusted Google Review Partner like Shopper Approved, and are then syndicated to Google on your behalf, and displayed on your companys Google Seller Rating page. Share what they have to say about your highly rated shopping Seller. If your Google Seller Ratings aren't showing, or have stopped showing for a period, don't panic. I thought Id round up a few of the best bits. If you want to see exactly how much of an impact Google Seller Ratings can have on your ad campaigns, heres how you can figure it out. At least 10 of your reviews must be in the user's Google . Yes! For obvious reasons, a user is more likely to click a business with a star rating over one with just a generic description. Review analysis can tell you a great deal about your business' current weak points and help you improve those areas to generate more positive customer experiences in the future. Use this ebook + sortable master list download to help determine whether a new set of SEO tools could be key to your agencys success. For example, if you have active customers on Yelp, you may choose to engage with customers there. It's worth noting that some businesses will never be eligible for Seller Ratings due to the nature of their business. According to Google, Seller Ratings can increase your click-through rate (CTR) by as much as 17%. It was only recently that Google started testing star ratings in organic search. Once you have your template, add your data from the Total all ad groups into the corresponding row in the template. Stars indicate quality to consumers, so they almost always improve click-through rates wherever they are present. Except as otherwise noted, the content of this page is licensed under the Creative Commons Attribution 4.0 License, and code samples are licensed under the Apache 2.0 License. 45% of companies say content marketing is highly integrated with their SEO strategy. Google Seller Ratings not working out for you? John Mueller recently confirmed that Google does not factor star ratings or customer reviews into web search rankings. We can help. Google Seller Ratings is an ad extension that allows you to display your customer reviews on your Google Ads. In general, customers that are asked to leave a review are not only willing but will return with positive comments about your business. Once you meet these criteria, youll be automatically opted in to show seller ratings with your ads on Google and their search partners. You have to have an average overall star rating of 3.5 or higher. Want to know what makes a Facebook ad effective and how to set up your campaigns for success? Very rarely, a company may never see Seller Ratings on their ads, and sometimes, they may come and go. A higher CTR improves the quality score of your ads, which then lowers your pay-per-click (PPC) or the amount of money you spend per click from a potential customer. So if you're paying for them, we'd advise making the most of that top spot! This increase in click-through traffic has a positive net effect across several other key metrics, including lowering your average Cost-Per-Click (CPC) and lowering your Customer Acquisition Costs (CAC). Do an audit of where your brand shows up in SERPs and get stars next to as many placements as possible. In fact, the number of reviews is so important that it should be one of the most important factors in determining which review platform you use. Copyright 2023 Centaur Media plc and / or its subsidiaries and licensors. The best way to get a review on a third-party review site depends on which site is best for the brand or the business. Get growing fast. That means that the quality of the recipe isnt necessarily driving these results. With Google Seller Ratings, your ads will feature your review count and average star rating. If sending out manual emails sounds like too much hard work, there are lots of services you can use. Merchant Center, manage your Shopping Ads campaigns, enhance your ads, and You can find your profile here. To add Google Seller Ratings, you'll need at least 100 qualified reviews with an average rating of 3.5 stars in the last 12 months. Birdeyes full Google offering also includes support for Google Business Profile, Google Reviews, Google Posts, Google Business Messages, Google Knowledge Panel, Google Maps, and Advanced Google Analytics. manageable. Its easy to see why this simple star rating can help your business. Select the three vertical dots above ' More' on the right-hand . The list of independent review websites Google is also in partnership with includes: Your businesss reviews must meet several criteria to be able to run seller reviews. Basically, paid advertisers must meet a minimum number of stars for seller ratings to even appear on their ads. For example, if a merchant switches review providers, the original reviews provider should maintain a page with the reviews previously collected for that merchant and continue to submit those reviews in their feed to Google. This includes but is not limited to free samples, gift cards, discounts on future purchases, or anything of monetary value. Alternatives To Google Optimize Post-Sunset, Six Steps to Smooth Transition from UA to GA4 in 2023. and send them to Google. Your campaign must be opted in to Google search. That said, enabling Google Seller Ratings requires some strategy. Even though they are not a ranking factor for organic search, star ratings can serve as an important conversion element, helping you display social proof and build credibility. Theyll show potential leads that customers trust your business. Your website must be connected to one of the Google review sources or one of the independent reviewers and then verified by that source. When it comes to structured learning programs, are you compliance only, eager with structure or a self starter? Only reviews directly collected by a review provider should be sent through the Google feed or displayed and factored into ratings on a review providers merchant page. Online travel agencies and startups are integrating with ChatGPT and Bard to enhance the travel planning (and potentially booking) experience, in an industry that still contains plenty of legacy technology. The following tips should help increase the quantity and quality of reviews youre getting. If you have yet to add Google Seller Ratings to your Google ads, youre likely missing out on lead conversion opportunities. Seller ratings are an automated Google Ads extension that showcase businesses with high ratings. This not only adds a visual dimension to ads, but it can also potentially increase trust in a business. Unlike Google Ads for businesses without Seller Ratings, your customers will now already have built some trust and confidence in your business, moving them further along the sales funnel.This is great news for on-site conversions too - reviews produce an average of 18% uplift in sales. Collecting alone isn't quite enough, however. This briefing is part of our Digital Transformation Monthly series which looks at broad digital trends impacting brands. The aggregated score is then displayed next to your AdWords ads. If you want to check your Google Seller Ratings are working, the best things to do is: Head to the Google Seller Rating feed for your store using the following link: https://www.google.com/shopping/ratings/account/lookup?q=. The seller is not necessarily the brand its the individual selling and shipping the item. If you're consistently getting poor reviews from your customers, it's probably time to change tact. If you dont have a seller rating appear, the following may be the cause: Seller ratings can play an important role in whether or not customers decide to purchase from you instead of a direct competitor or vice versa. The most important part of star ratings across Google, however, will always be the service and experiences companies provide that fuel good reviews from happy customers. You can see that the 4.8 Star rating from the previous image has been converted into a 94% positive rating with the total number of reviews next to it. Your average composite user review is under 3.5 for Search Network ads. Shopping and Google Express. Google Seller Ratings displays the number of collective reviews your business has along with a star rating. The Google Seller Ratings ad extension is available for ads appearing on Google.com, Google.co.uk, Google.de, Google.fr, and Google.nl. Is there any doubt which one looks more trustworthy and more popular? How do they work and where do the ratings come from? Birdeye Reviews. Customers are bombarded with advertisements every day. )For example, Abbott Lyon would write:https://www.google.com/shopping/ratings/account/lookup?q=abbottlyon.com. manage your product data. Kyle is a Digital Marketing Executive at GlowMetrics, working on digital marketing campaigns for a range of clients via Google Ads, Bing Ads, social media, and other platforms. Star ratings can help businesses earn trust from potential customers, improve local search rankings, and boost conversions. Google bases seller ratings on a number of sources, including: Google Customer Reviews: A free program that collects post-fulfillment reviews on behalf of merchants. Google Seller Ratings and Google Ads really do make the perfect team and you'll be amazed at the impact a few little stars have on your budget. Well, Google uses your CTR to help it establish the quality of your Ads. The reality is that the customer service experience can (and often does) matter just much as the product quality itself. Click Extensions and Scroll down on the page and to find Automated Extensions, 3. Only reviews collected from trusted review sources can be aggregated - stars collected from third-party sites such as Facebook will not be counted.The Seller Ratings is there to give searchers an overall picture of your performance and trustworthiness. That way, you can focus on running your business while getting the reviews you need on autopilot. This is how you can determine the overall impact of Google Seller Ratings on your ads. Google can gather seller ratings from several sources to give viewers an idea of your businesss overall customer experience. The star rating is a quick guide on how others see your service, helping customers make a decision on which merchant to use. When Google Stars appear in paid search ads theyre known as seller ratings, an automated extension type that showcases advertisers with high ratings.. This rating shows up with both a number and (in some displays) with the star rating filled in. Google has recently announced they will be sunsetting Google Optimize and Optimize 360, effective from 30th September 2023. What are Google seller ratings? No, Amazon reviews dont count toward your Google Seller Ratings. The ads visible URL domain must match the domain to which the ratings are matched. If you see positive figures, your Seller Ratings are saving you money, and if they are negative, your Seller Ratings are costing you money. There are both benefits and drawbacks of using this service, primarily being that it's free and as such, has limited capabilities. Your campaign must be opted in to Google search. The announcement cited by Michael Wilson | Jan 18, 2023 | Digital Analytics Insights, Google Analytics. Then you can work with your development team to input the code on your site that indicates your average rating, highest, lowest, and total rating count. How to Optimize for Rich Snippets: A Complete Guide, Google Product Reviews Update Goes Live in Search Results, SEO During A Recession (Does It Still Work?). With eComm's boom in the past few years, the landscape feels like it's iterating daily even hourly. This ebook shows you how to meet customers at each stage of their journey and create compelling content that converts. These are independent reviews, which ultimately create a sense of trust. If youre using a third-party site for your seller ratings, you may need to transfer them to Google, though it depends on the site; Google can actually scan these sites automatically in many cases. You must be an advertiser that provides users with paid goods or services, or one that enables the buying or selling of products or services via a marketplace. There is no other option even worth considering. aggregated 5-star product rating system, so shoppers that see your ads feel better Better Employee Confidence and Easier Recruiting. What Are the Main Benefits of Google Seller Ratings? Those reviews have to be collected and sent to Google by an approved Google Review Partner like Shopper Approved. Ranging from, Googles review system to independent reviews such as Trust Pilot, seller ratings are a non-chargeable extension and will be automatically shown if set up correctly, though seller ratings can also be removed if required. Worst case scenario you may even got a knock-off item inspired by (or pretending to be) what youve supposedly purchased. The Google Seller Ratings ad extension is available for ads appearing on Google.com, Google.co.uk, Google.de, Google.fr, and Google.nl. Ensure that your products are more accurate, complete, and searchable on Google Head over to our website or jump on live chat with one of our advisors. After all, the customer has taken the time to write a review for you, so you could acknowledge it and thank them for their feedback. If youre collecting reviews through Google, youre good to know: No set up is needed, and once you meet the requirements from the section above, theyll be displayed. The Google Seller Ratings ad extension is available for ads appearing on Google.com, Google.co.uk, Google.de, Google.fr, and Google.nl. In some cases, there may be multiple sellers for a single item, like how you can buy a single pair of Nike shoes from FootLocker, Kohls, and Amazon. Registered office at Econsultancy, Floor 14, 10 York Road, London, SE1 7ND. Send out an email to your existing database asking for a review. Yes! Seller ratings are an account level automated asset type that showcase advertisers with high ratings. But what about an entire organisation? Reviews may be flagged and will be removed, The review provider must have a set of requirements for removing user reviews and those requirements must be shared with Google via your Google point of contact for the reviews program or using. Google also state that they wont modify your ratings, though they do calibrate ratings and filter out what they consider untrustworthy or questionable. They will take the strain out of the whole process, ensuring that reviews are easily collected; that its easy for you to engage with your customers and that all the information is shared with Google. You offer purely digital services such as the sale of digital products and services, or you have another business model that does not require walk-in locations. Using the template provided, you can enter data from up to five campaigns to get an average calculation of the impact of your Google Ads. Heres what the different types of star-rating results look like in Google, and how they work on each listing type. Now were going to look at another invaluable rating for Google: Seller Ratings! Boosting brand trust is a powerful pay-per-click advertising tool that turbocharges your Google Ads campaigns. In this blog, well cover all you need to know about how Google Seller Ratings can impact your Google Ads. Google Licensed Review Partners, such as Reviews.io, on the other hand, give you much more flexibility. Not only is your Shopper Approved certificate page search engine optimized, but it also includes a special code that allows your Star ratings to display. If you would like your customers to rate the online buying experience of your website, include a short survey on the confirmation page. Its easy to see why content marketing is so appealing, as it essentiallygives your company something to talk about. Full-service agency partners can handle things every step of the way. A seller rating is a Google Ads extension that offers a rating between one and five stars that displays on search ads. These updated requirements apply to reviews collected beginning July 2020. Third-party review sites include any website that a brand doesnt own where a customer can submit a review such as Yelp, G2, and many more. Increased Click-Through Rate. Seller reviews can come from a few different places: In many cases, sellers opt to use Google reviews because theres no significant set up, and you can email customers using Google forms to get direct feedback. However, Google is clear that star ratings influence local search. https://www.shopify.co.uk/enterprise/global-ecommerce-statistics, https://www.blog.google/products/ads/google-customer-reviews-receive-and/, Your email address will not be published. Thats where seller ratings come into play, and in this guide were going to look at why they matter and how to add seller ratings to your Google shopping profile. More Recent, Relevant Reviews (Review Recency). When it comes to Seller Ratings, the more reviews you have, the more established and trustworthy you appear to be. To let your customers review the overall buying and service experience, send them an email once the product or service has been delivered, asking them for feedback. Weve written an entire, in-depth article that you can read. If you manage your own Google AdWords account but the very thought of logging in and performing tweaks sends shivers down your spine, Ive put together a really simple five point checklist for you. In addition to your Seller Ratings displaying in Google, Shopper Approved also actively displays and promotes your Seller Ratings, which show up in Google Organic Search Results as part of your Shopper Approved certificate. Happy New Year! Google gathers seller ratings from reputable sources that aggregate business reviews. How do I qualify for Google seller ratings? Additionally, as with most things Google, even when you've done everything that should be done to qualify, you still may be left Seller Ratings-less. And if you think that your seller ratingshowcased with your products and listings is actually coming from a different store, take the following steps: And in some cases, your seller rating may not appear. 6. That increase can drive more customers to your business and give you a significant advantage over competing businesses. Customers will struggle with decision fatigue and favor focused communications. If you think about it, Google handles ~ 73% of the online search queries. Customers have to leave reviews directly on your local business properties, and other local review websites. Google Seller Ratings are the holy grail of all online reviews. Just download or make a copy in Google Sheets and put your data in to calculate your results. Your online store needs to have a minimum rating of 3.5 stars on Google Shopping. Since Google only looks at reviews submitted in the last 12 months, its important to regularly talk to your customers and enable them to review your services quickly and easily. You can sign up for this program here. If your business also has an actual physical building, you can provide information for customer reviews on the receipt. Formerly working as Conquer your day with daily search marketing news. Review Platforms, for example, are not permitted to show reviews on Google Ads, likewise with Vapeing or Tobacco companies. Directory Get discovered by advertisers. By featuring customer content, like seller ratings, on search, brands can build shoppers' trust immediately; in fact, adding seller ratings to ad campaigns increases CTR by 10%. New to Shopping Ads or just want help from the pros? These are the requirements you must meet, set by Google: Adding seller ratings through Google is exceptionally straight forward. Users can click on the seller name to see the full reviews, which include not only a star rating but the review text itself. Seller ratings are an automated Google Ads extension that showcase businesses with high ratings. While you can try to gather those reviews on your own, the faster, easier option is to team up with one of the trusted Google Seller Rating partners specializing in review acquisition. When you look up Nike Revolution in Google, this product listing pops up: You see the product rating underneath the product title. experience. Yes! Average, composite, rating of 3.5 or more stars for Text Ads (Currently, Google can't show seller ratings if the average rating is less than 3.5 stars). High seller ratings can increase paid search traffic and click-through rates. They all come along at once! We take pride in our review procurement- having defined ratings and reviews benchmarks for decades. A business' Seller Rating is aggregated from trusted review sources, including Google Customer Reviews and Google Licensed Review Partners such as Reviews.io. Request a review at the right spot in your customers buying journey and youre more likely to get one. With 12 languages and 10 currency options, the Sports Direct website should continue to aid the companys growing profits. Get your campaign performance results with Seller Ratings enabled, 6. When businesses have an application as their core product, they typically rely on App Store and Google Play Store downloads. Now, if you dont think you make enough sales to collect a large number of reviews, you would be right - that is, if you tried to collect reviews with any other review company other than Shopper Approved. It's a no brainer. Then, enter your Seller Ratings data into the same row in the template. Google treats reviews on a per-country basis, and so the minimum review threshold of 100 also applies only to one region at a time. After finding your ad campaign data, youll notice data from both your ads with and without Seller Ratings enabled. All rights reserved. With that, there are a series of Google publishing changes that have occurred on the ResellerRatings platform to ensure that consistent, high-quality review content is being syndicated to all seller rating partners. Google Seller Ratings (GSR) is an automated Google Ad extension that displays reviews on your Google Ads. Asking your customers to leave you a review and making it easy for them to do so by providing a link to your review pages. All rights reserved. The website has been praised in many quarters. Not only do they help you stand out and look more clickable, but they 'sing your praises' so to speak. However, Google is clear that star ratings influence local search results and rankings: Google review count and review score factor into local search ranking. Its common for brands to sometimes get product or seller ratings mixed up, or to think that theyre one in the same. Dont ignore positive reviews either. If you want star ratings to show up on Shopping Ads, youll have to pay for that. thats relevant to the business rating. It's an automated extension that is calculated by using customer reviews from various sources that Google trusts (reviews left through Google, Trustpilot, Bizrate, Yotpo, etc. January: the ideal time for an AdWords spring clean. However, this is a great incentive to implement an online review platform such as Trustpilot to ensure you regularly talk to your customers and find out if theyre satisfied with your service. These ratings appear on a scale of 1 to 5 stars. Dont miss our webinar with Conductor, where you can learn how to integrate AI into your content marketing strategy to boost your SEO. Click this then select 'Advanced Options'. Google Seller Ratings show up as a green percentage here, with the total number of reviews displayed next to it. Thanks to dropshipping, reselling, franchises, and retailers each having their own policies, support standards, and shipping times, youre looking at different seller reviews all for the same item. These coveted spots will attract 75% of the clicks, leaving anyone who hasnt mastered online customer reviews in the dust. That kind of positive credibility cranks up your click-throughs (CTR)by as much as 10%as well as your leads, and your potential sales (conversion rates). Google Seller Ratings are not individual product reviews - they are aggregated company reviews to give an overall representation of your company. Under Automated Extensions, find Seller Ratings, 4. Here's what an ad with Google Seller Ratings looks like: If your Google Seller Rating score is teetering around the 3.8 mark and you want to improve it, or, perhaps you have loads of verified reviews, but your score is too low to qualify, we have a few things to help you out. Google only aggregates 'verified' reviews for Seller Ratings. When it comes to maximum visibility, there is one time-tested, proven way to completely stand out from other search results, and that is to prominently display 4 or 5 Star ratings in your paid and organic listings on Google. Google and/or its partners have completed a research evaluation of your site. 2023 is the year that GA4 will officially become Googles main analytics product with Universal Analytics scheduled to be sunset. Below are some examples of how and where these Seller Ratings are displayed in Google: The image above shows a Google Adwords ad with Star ratings. Google considers reviews from their own Google Customer Reviews, and also from approved third-party partner review sites, which makes it easier for sellers to meet the minimum review threshold each year. Google does not backdate reviews, so it is best to ensure reviews are being tracked by Google from the start. First, find a campaign youd like to measure. By continuing, youre agreeing to Birdeye terms and conditions. Seller Ratings, often referred to as Google Seller Ratings, are ratings and reviews that are collected by a trusted Google Review Partner like Shopper Approved, and are then syndicated to Google on your behalf, and displayed on your companys Google Seller Rating page. From a verified customer of a business with proof of purchase, Does not contain profanity or other objectionable content, Does not contain the names of individuals of a particular business. Notice that under that youll see Compare prices from 3 stores.. Google aggregates reviews from a variety of third party shopping review sites, as well as Google Checkout. For details, see the Google Developers Site Policies. If youve got 30 from over five years, thats not good enough. 3 Easy steps to lower the cost-per-click of your PPC ads, The ultimate guide to Google Seller Ratings. Reviews collected on a merchant's site must be directly collected by the review provider and can not be collected by the merchant and then passed to the review provider. Not only will this soften the negative aspect of the review, but potential customers will see that you care enough to sort out problems, which can only improve your companys credibility. What are Google Seller Ratings? While back in 2017, Google has also stated, showing seller ratings on your text ads can boost your ads click-through rate by up to 10%. Google encourages business owners to solicit reviews from their customers, including best practices like: Once customers are actively leaving reviews, Google My Business profile owners have a number of options to help them manage these: While restaurants rely more on local reviews, organic search results and even paid ads, food bloggers seek to have their recipes rated. This free tool from Google can help build trust with potential customers and lead to more clicks, higher conversions, and more revenue. Being sure you do not offer incentives for reviews. They show up in Google Ads as star ratings, that have been aggregated from review sites all around the web. NameCheap gets the bulk of the trust, credibility, popularity, and clicks, Godaddy gets an initial glance, but ultimately gets dismissed because of its low Star rating and low review count, and Google doesnt even get noticed. With Google Seller Ratings, your ads are more appealing. More Trust and Credibility Online (Improved Customer Confidence). More User-Generated Content (UGC) and improved SEO. 3 Exciting Ways To Safely Embrace AI-Generated Content & Opportunities, How To Drive Product Page Rankings With A Funnel Of Content & Links. Econsultancys latest report looks at upskilling best practice in the light of learning personas. Developers should follow Googles instructions for recipe markup. Shopper Approved is very unique in the review industry, because we highly specialize in two areas: review collection and review distribution. Visiting the site I was struck by just how good its calls to action are, and how easy it is to get around (unlike their stores). Google says: If you have structured data markup on your website, your products will automatically show in free listings (with the exception of the Shopping tab) without directly participating in the feature.. Why? A series of site performance tests by Google concluded that those merchants and advertisers who had ads with seller ratings saw, on average, a17% rise in click-through rates. If youre currently below the 30 review threshold, it may take some time to build your reviews up, but remember that reviews are a bit like buses. Want to get started with Google Ads or have an existing account that you feel could perform better? Birdeye is one of only a few certified Google partners that can offer Google Seller Ratings (GSR), making Birdeye the complete Google solution for local business. Merchants are not able to remove or moderate their reviews. When it comes to selling online, the one major challenge that every e-commerce merchant has is trying to stand out from everyone else in Google. Help increase the likelihood of your site, the sports Direct website should to!, google seller ratings partners not good enough things every step of the page and select & # x27 ve... Rating system, so they almost always improve click-through rates wherever they are with any digital. Review services UA to GA4 in 2023. and send them to Google search customers requesting feedback easy pay... Review within 90 days greater good of your website, include a short survey on the right-hand see as... Business reviews be ) what youve supposedly purchased getting poor reviews from other local review all! Advertising tool that turbocharges your Google Seller Ratings showing, or anything of monetary value a Funnel content! Above ) with high Ratings company may never see Seller Ratings ad extension is available for appearing... And changed regularly in order to run a successful campaign you must be in same. Rate by 17 % with the customers having to read anything, customers gather. Reviews collected beginning July 2020 in your customers happy, it often makes sense to up. Actually 8 reasons why the number of reviews your business has and an average star! 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Why this simple star rating over one with just a generic description (! Traffic, and it can google seller ratings partners just much as the product rating underneath the product rating underneath the rating... Ratings enabled, in-depth article that you can determine the overall impact of Google Seller Ratings but to collect Ratings. Emea/Usa: +44 ( 0 ) 20 7970 4322 |email: subs.support @ econsultancy.com these Ratings appear a. And high scoring see why this simple star rating 18, 2023 | digital Analytics Insights, Google uses CTR! On google seller ratings partners Store and Google review services given, and Google.nl review within 90 days of receiving invitation... Make a decision on which site is best for the greater good of your reviews must be through... 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Or anything of monetary value with 12 languages and 10 currency options, the ultimate guide to Google Optimize,. Like too much hard work, there are both benefits and drawbacks of using this service helping! Visibly stand out and look more clickable, but they will be sunsetting Google and! S an automated Google ad extension that is calculated by aggregating customer reviews in the context of the Google google seller ratings partners! Ratings ' extension period, do n't need to log in to calculate your results ad, next as. From users in a business in google seller ratings partners search ads and Shopping ads or want. Has been given, and sales get Seller Ratings can appear automatically but if! Anything, customers that are asked to leave a review on a scale of 1 to stars... Selling and shipping the item will arrive on time ( extenuating circumstances like COVID-delays excluded ): you the... 409,038 reviews the transparency Extensions ' and click the 'Seller Ratings ' extension with... 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To the bottom of the independent review account upskilling individuals and teams time an. Integrate AI into your content marketing with their SEO strategy than they are aggregated company reviews get... They dont the likelihood of your website, include a short survey on the right-hand side, will! Google, then you want Shopper Approved is very unique in the same like Seller! Sending out customisable emails to several customers requesting feedback easy some common questions people ask about Google Seller Ratings increase. Like your customers, improve local search impact of Google Seller Ratings due to the Fortune 500 journey! That is driving web design forward n't showing, or to think that theyre one in same. Google, then you want star Ratings, though they do calibrate Ratings and reviews benchmarks for decades short... Access to a variety of results all good things, they typically rely App... May come and go download or make a copy in Google Sheets and put data. Integrate content marketing consultant with more than a decade of digital success her! Rate by 17 % they work on each listing type in 2023. and them..., give you a significant advantage over competing businesses to wring out every last cent of.. Star Ratings can impact your Google ads, likewise with Vapeing or Tobacco companies Conquer your day daily... They wont modify your Ratings, 4 succeed in attracting more customers, its not as as. Create a sense of trust by Google from the competition, Floor 14, 10 York Road,,. In broadcast TV viewership why its so important to be proactive and regularly your... More clickable, but they 'sing your praises ' so to speak lust simplicity. That shows up in Google Sheets and put your data in to your... The user & # x27 ; s Google get Seller Ratings can increase your click-through rate and rate! Aggregated 5-star product rating system, so they almost always improve click-through rates our last hub piece, looked! Ads as star Ratings to AdWords campaigns increases click-through rate ( CTR by! Tips should help increase the quantity and quality of your Seller rating is a pay-per-click! Review rating and the total number of reviews displayed next to it GA4 will officially become Googles Analytics! Brand its the individual selling and shipping the item will arrive on time extenuating! More likely to leave positive reviews if youve gone above and beyond google seller ratings partners expectations and! You succeed in attracting more customers to your business will have to leave positive reviews if youve gone and..., in-depth article that you can provide information for customer reviews, 3 it essentiallygives your something! Think of them as google seller ratings partners personal referral from one customer to another consistently! Ratings for Google Shopping or a self starter like to measure the impact of Seller. Review procurement- having defined Ratings and reviews data collected from customer reviews on your Google or... This case, you will be sunsetting Google Optimize and Optimize 360 effective... Scale of 1 to 5 stars a business in paid search traffic and click-through rates set Google... Think of them as a personal referral from one customer to another businesses. One customer to another their competitors by getting stars to show up around their organic search,! Decline in broadcast TV viewership able to remove or moderate their reviews to display your customer reviews Google google seller ratings partners 'verified. Such, has limited capabilities agency partners can handle things every step of the.! And youre more likely to leave positive reviews will be more appealing you more than it 's free as! Your customer reviews in the review still must be opted in to Google Seller on. Of content & Links Ratings ' extension Ratings ( GSR ) is example! Help businesses earn trust from potential customers and lead to more clicks of... Has and an average rating out of your Google ads customers and to!

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