AVYA Skincare really came about first and foremost to fulfill a personal need. I anticipate there being a lot of investment in research and development by the big legacy brands to actually create products that address skincare concerns for all shades. Thats when Avya Skincare enters the picture. With his scientific expertise in facial aesthetics, he co-founded AVYA Skincare, a medical-grade Ayurvedic skincare brand. This item is not eligible for any promotional discounts. Just one: Asked about their go-to products, Vyas says that The most essential step in my skincare routine is cleansing, which is why using a gentle, nonfoaming cleanser that does not strip skins barrier is so important to me. | White Paper. Deepika Vyas, co-founder of Avya Skincarae, is makingpro-melanin skincare a standard not a trend. Gift card $25.00 Anti-Aging Power Serum $88.00 Discovery Starter Set $50.00 Nourishing Hand Treatment $26.00 This pause has encouraged consumers to be mindful of what they are consuming and using, as well as exploring older, traditional practices from other parts of the world. (The proliferation of whitening products that continue to flood the Asian skincare market nod to a far uglier, darker reality about beauty, race, and class. Their Anti-Aging Power Serum is a one-stop-shop for improving the skin's surface. Vyas is of Indian heritage, but was raised in Kenya. Nakra: The Avya Anti-Aging Power Serum. New York, We believe beauty begins with honoring yourself. You may opt-out by. Avya means the first rays of the sun, and we truly believe we are well positioned as a unique beauty brand. How do you feel about winning the Allure Best in Beauty award? After months of rigorous testing, Allure has selected our treatment to be the best hand cream you can buy, and we could not agree more. Tanuj is a double board-certified cosmetic surgeon with an extensive understanding of molecular science and I knew he was interested in developing products for his patients. Our customers are women and men, aged 20-60, who are resonating with our Ayurvedic roots, founder expertise, authenticity, inclusivity, and encompassing a holistic approach to beauty. Yola Robert: Why hasnt the US market addresses skincare intended for melanin skin? Rooted in traditional Ayurvedic ingredients, Avya Skincare is looking to bring exposure to an underrepresented beauty segment, in-beauty, a nod to products established from Indian roots. Indie brands think outside of the box when meeting the demands of consumers, listening totheir needs and creating innovative, authentic solutions with a no compromise approach. It absorbed into my skin in 20 seconds and a minute later the sleepy lines underneath my eyes vanished. He also recently co-founded Global Cosmetic Surgery, an international medical educational platform. What has been the most challenging? First, she explains, is preventative care. Now Avya Skincare is taking things one step further with a self-described East meets West collaboration of dermatology and Ayurveda. Amidst the launch of their newest product additions, Vyas sat down with BeautyMatter to discuss the process of fusing historic practices with modern dermatology and her thoughts on the current rise of Ayurvedic beauty. WORTH IT: Avya Skincare's Brightening Eye Cream, WORTH IT: Dr. Brandt Hyaluronic Facial Cream. In Sanskrit, AVYA means the first rays of the sun. We chose this name to celebrate a more radiant yougiving you theskincare productsto enhance your outer beauty while letting your inner beauty shine through. The brand was inspired with a passion to combine Ayurveda, used for thousands of years in beauty rituals, with modern clinical ingredients and technology to create luxurious and highly efficacious formulations balanced by Ayurvedic botanical ingredients. Knowing that women of color have more melanin levels than caucasian women, means that they age later, and they age differently. One of the biggest misconceptions is that darker skin is tougher, but in reality, it is more sensitive. Vyas: The most rewarding aspect of creating Avya has been hearing customer testimonials and real women sharing real stories that we are changing their lives after using Avya products. Vitamin C + Niacinamide (Vit B3) + Vitamin A + Hyaluronic Acid, Topical Caffeine + Cassava Matrix Technology + Snow Mushroom Extract + Hyaluronic Acid + Goji Berry Extract, Vitamin A + Hydroxyproline (Peptide) + Hyaluronic Acid + Astaxanthin. The signature AVYA skincare complex, which combines a host of magnificent ingredients, includes the exceptional trifecta of Turmeric, Neem, and Peony: A colorless, odorless, bioactive substance of turmeric called tetrahyrdocurcumin that fights inflammation at the molecular level, stimulates the body's own antioxidant enzymes and protects the . We use antioxidant-rich turmeric, antibacterial neem, and anti-inflammatory peony flower to target the melanin pathway and create overall brighter, healthier skin. When we first tried to launch in 2013, the market was not open to the concept of our brand so it was up to us to keep pushing forward and figuring out a way to break through the noise so Avya could be seen and heard. Nakra: Our human biology responds dynamically to sun exposure. Mind you: I never wanted to lighten my skin. At AVYA Skincare, we are creating a movement, becoming leaders in the In-Beauty movement deliveringAdvanced Ayurvedic Skincare that is rooted in traditions from India and elevated byadvanced medical science. Entrepreneurial experience: In addition to my pharmaceutical experience, says Vyas, I have entrepreneurial experience within the technology industry. So after having lived on three different continents throughout her life and constantly struggling to find a skincare line for her needs, Vyas, set out to develop a line that would empower multi-cultural women. Traditional ingredients used for thousands of years in India and Eastern cultures has led to a rise in Ayurvedic beauty brands. 25-Nov-2020 at 17:46 GMT, Related tags Nakra is the co-founder of Avya Skincare. See I think now more than ever the market is becoming receptive to all-inclusive beauty and skincare and thats exactly how we want our customer to feel, unconditional. Keep connected and enjoy 15% off your first purchase. I think major retailers have been apprehensive to be the barrier-breakers when it comes to offering a broad spectrum approach in skincare for all skin tones. Deepika Vyas: The US market consists of a $445 billion beauty industry when you stop to consider the choices that have been offered at drugstores over the last several decades or the brands that get picked up by big or luxury doors, we havent seen many melanin-focused companies because the market has been in a phase of comfortability. Avya Skincare believes in by delivering products for melanin-rich complexions byshifting the skincare paradigm to focus on attributes of skin with higher melanin concentration, making them a leader in diversity and pioneers for an all-inclusive approach to skincare. And Nakra explains that AVYA Skincare harnesses the healing and anti-inflammatory powers of traditional Ayurvedic ingredients used for centuries to help heal and repair skin including turmeric, peony and neem. Avya's brand mission is to create global skin diversity by helping consumers and retailers understand how different levels of melanin play a role in skincare. When should I start using anti-aging products for my skin? SHIPPING ON ORDERS $25+ AND FREE RETURNS ON ALL ORDERS, CHANGE YOUR MIND - 60 DAY MONEY BACK GUARANTEE, AVYA are proud to announce our best-selling Sheer Tinted Moisturizer with SPF 40 is a winner - Hollywood Life Awards 2023. Our Nourishing Hand Treatment just won the Allure Best in Beauty award for 2021! HairRevive [MM+Zn] plant shell, to rejuvenate the hair and scalp, Pycnogenol: The Clinically Evidenced Skincare Ingredient, AVYA Skincare harnesses the healing and anti-inflammatory powers of traditional Ayurvedic ingredients, How Unit Dose Delivery Meets Todays Beauty and Skin Health Trends, FDA GMP Listening Session: CDU Takeaways & Available Resources, Free Webinar - Selling circular: Making green beauty the retail reality, Not so allergenic? The Perfumer Behind Last Year's Most Talked-About Fragrance Just Released Another Perfect Scent, I Scoured the Summer RunwaysHere Are the Six Shoe Trends Actually Worth Buying, The 20 Best Hair Masks for Damaged Hair, According to Experts and Editors, Selena Gomez Just Shared Her Entire Morning Skincare Routine on TikTok, How Often You Should Wash Your Hair, According To Experts, The 30 Best Hair Growth Shampoos of 2023, According to Experts, The 23 Best Beauty Advent Calendars of 2023, The 18 Best Natural Hair Products in 2023, The 9 Best Hot Rollers for the Curls of Your Dreams. I started buying all these wonderful big brands and they irritated my skin and it was very frustrating for me. It won't irritate or sting (I wear contacts so I have super-sensitive eyes), and it basically gave my eye area a face lift. In addition, every product is formulated without: AVYA Skincare products are ideal for all melanin levels and skin that is normal, dry, sensitive or acne-prone. Vitamin A (retinoid) smoothes fine lines and promotes skin cell turnover. ENJOY FREE U.S. Keep connected and enjoy 15% off your first purchase. Best in Beauty award for 2021! An Ayurvedic approach to beauty has been gaining steady momentum over the last year, incorporating sacred plant extracts and ancient teachings about holistic wellness, including how certain ingredients or practices can affect ones dosha, or physical/emotional/spiritual constitution. This email was sent January 19, 2023 10:01am. Vyas: Makeup diversity has definitely been ahead of skincare diversity with brands like Fenty Beauty and Pat McGrath leading the way. Together, we combined our knowledge and experience to found AVYA, a brand that is dedicated to creating skincare that balances the healing and nourishing properties of Ayurvedic botanicals with the latest advances in molecular science to make products that protect skin from the inside out. The Eye Bright Creams hydrating formula lifts and brightens around the eye region to reduce puffiness, redness, dark circles, fine lines and wrinkles leaving eyes looking luminous and refreshed. Milestone moment: After a four-year journey formulating the products, working with three manufacturers, and testing hundreds of samples, we are so happy and proud with the result. With its proprietary microencapsulation technique, he says, AVYA Skincare effectively blends theseAyurvedic nutrient-rich dynamic botanicals with powerful proven ingredients from beautymolecular science. Its not just about feeling beautiful in your own skin, its about what feeling beautiful inspires you to be. Its packed with carefully sourced active ingredients, and features pure encapsulated Vitamin C and our custom blend of turmeric, neem, and peony. Its so important to get the formulations right before you launch. Our night cream is formulated with medical grade Vitamin A (retinoid) and Hydroxyproline Peptide- this smooth luxurious formula helps boost cell turnover, promotes collagen production, reduces the appearance of fine lines and wrinkles, addresses hyperpigmentation, and intensely hydrates skin for overnight renewal- leaving skin soft and radiant. Advanced Ayurvedic Skincare. Also, we took advantage of a delivery system to encapsulate some of the molecules that needed to be protected before release into the skin. Vyas: This year felt right because we observed a huge shift happening in the receptiveness of consumers and retailers in the luxury beauty market. Consider this $75 well spent. Lighter skin has lighter melanin, and so it is more susceptible to cumulative DNA damage which can lead to skin cancer. Additionally, with the growth we are experiencing, Avya continues to innovate and launch new products, and we look forward to procuring additional partners for growth and expansion capital some time in 2023. When you purchase through links on our site, we may earn an affiliate commission. Like many Korean-American women, I got schooled early on the basics of skincare. Deepika and Tanuj contribute rapid expansion to factors such as pandemic-related skin care concerns and the rising popularity and awareness of Ayurveda-influe. While my skin bronzed quickly in daylight, it also, when traumatized whether it be a simple scratch or flood of stress-induced hormones developed uneven, unsightly dark spots and patches that to this day, affect my confidence. The target consumer enjoys luxury skincare products and desires medical-grade efficacy to provide real results. Our luxurious, high-performance formulas are made with nutrient-rich botanicals that deliver medical-grade efficacy. Id spent my entire life using natural Ayurvedic recipes passed down through generations of my family for everything from diet, to hair care and skincare. Vyas is of Indian heritage, but was raised in Kenya. Marie Claire is part of Future plc, an international media group and leading digital publisher. Avya's brand mission is to create global skin diversity by helping consumers and retailers understand how different levels of melanin play a role in skincare. All I needed was one dollop, which I dabbed in small dots on the top and bottom of my eyes (your eyelids need love, too), then lathered in. Deepika Vyas, co-founder of Avya Skincarae, is making pro-melanin skincare a standard not a trend. Say goodbye to dry, uneven skin. The Avya Qusomes work to brighten dull skin, even out texture and discoloration, and boost skins overall health and glow by fighting free radicals andenvironmental damage. Name: Deepika Vyas, CEO and Co-Founder and Dr. Tanuj Nakra, Head of Product and Co-Founder. How did you ensure the botanicals used are also suitable for sensitive skin? Ayurvedic medicine focuses on balance in the body and mind, using plant based ingredients and botanicals for natural healing and wellness. The darker melanin in dark skin tones is protective against DNA damage, but darker skin is more susceptible to cosmetic pigmentation irregularities. You've probably subjected yourself to a brutal cross-country flight from New York to California beforeit ain't pretty. When you are out of balance, everything is out of balance." Achieve the best results by optimizing your skincare routine with a personalized approach. Beauty 10 AAPI Beauty Brands You Need To Try Astrid Stawiarz/Getty Images By Karishma Desai / May 28, 2021 10:53 am EST Asian-American and Pacific-Islander (AAPI) Heritage Month might be coming to an end soon, but you can always support AAPI-owned beauty brands any time of the year. Because you deserve the best of the best. By Terri Pucin | 09/15/21 Our Nourishing Hand Treatment just won the Allure Best in Beauty award for 2021! Dr. Tanuj Nakra, an Austin-based triple board-certified cosmetic surgeon, co-founded AVYA Skincare, which takes traditional Ayurvedic ingredients and supercharges them with science. Advice for fellow beauty entrepreneurs: Vyas cautions that, the road to entrepreneurship is a long one, so be prepared for it. AVYA Skincare, a woman-founded company, celebrates women around the world striving for equality When AVYA founder Deepika Vyas decided to take a leap of faith to build a skincare company, she wanted to create a line of products that could help all skin tones and types. We also used the proprietary technology to protect the highly unstable vitamin C molecule in the Avya Advanced Anti-Aging Power Serum. I would also recommend that entrepreneurs starting in the beauty industry really need to have a good understanding of the digital ecosystem and all of the resources that are available today. But above else, Vyas and Nakra say that Avya is unconditional luxury skincare for all.. Gently dab 1-2 pumps of the cream around the eye region using fingertips twice daily. For years, Istruggled to find quality, premium skincare products that address skin aging, but are also suitedfor sensitive skin types. One of the brand's stand-out products is Avya Skincare Anti-Aging Power Serum, which contains encapsulated vitamin C and acetyl glucosamine a powerhouse duo that lightens discoloration. While cleansing, moisturizing, and protecting against suns damaging rays have been a straightforward process, treating my individual concerns proved trickier. Years at AVYA Skincare: We first conceived of a medical-grade / Ayurvedic skincare line in 2012, and AVYA Skincare began R&D in 2016. Deepika Vyas, co-founder of Avya Skincarae, is makingpro-melanin skincare a standard not a trend. Inspired by nature, perfected by science. Nakra: We all have an equal amount of melanin, but differ in the darkness of the melanin. Being an entrepreneur is certainly a roller coaster ride at times, but the ability to make quick decisions, be flexible, and anticipate and respond to the needs of our customers is what makes being a founder-led brand so incredibly rewarding. So after having lived on three different continents throughout her life and constantly struggling to find a skincare line for her needs, Vyas, set out to develop a line that would empower multi-cultural women. We are excited to bring AVYA to even more people in thefuture! Avya Skincare was founded by Deepika Vyas and Dr. Avyas Night Moisturizer has a light, whipped. For more stories like this, including celebrity news, beauty and fashion advice, savvy political commentary, and fascinating features, sign up for theMarie Clairenewsletter. Launched earlier this year and co-founded by Deepika Vyas and cosmetic surgeon Dr. Tanuj Nakra, the streamlined 5-piece collection features a proprietary blend of three natural ingredients (turmeric, neem, and peony) to target melanin Nakra explains, its a specialized pigment produced by our skin to prevent DNA damage from the suns UV light and help even out complexions in women of color (like myself). AVYA Skincare has also been enjoyed by countless beauty editors, influencers and celebrities,and we are so grateful for the support weve received from them. For decades, I felt frustrated not being able to find a line that was suited for my skin conditions and needs. AVYA Skincare is designed to optimize all skin tones. Enjoy! Nakra: Dewy, even skin tone is prized by women of all cultures. In 2019, Gabrielle Union andMindy Kaling promoted their use of AVYA Skincare just before stepping out on the red carpet,which was very exciting, adds Vyas. After dealing with a dramatic sequence of events the day before a recent flight, I was 100-percent knocked out during my six-hour plane ride to Palm Springsand was greeted by really beautiful bags under my eyes when I woke up. Don't underestimate what the potent power of botanical ingredients can do for your tired eyes. Forbes - Deepika Vyas, co-founder of Avya Skincarae, is making pro-melanin skincare a standard not a trend. Katie Chang Contributor Dec 26, 2018,09:00am EST Share to Facebook Share to Twitter Share to Linkedin Launched earlier this year, Avya is a 5-piece skincare line that targets in melanin in our. In Sanskrit, Avya means the first rays of the sun. We chose this name to celebrate a more radiant yougiving you the products to enhance your outer beauty while letting your inner beauty shine through. Melanin-focused skincare like AVYA features ingredients that control the melanin pathway to produce even-toned, radiant skin. Listen to Deepika talk about the benefits of the Ayurvedic lifestyle and skincare. I think the global pandemic during the past few years has caused a great reset in peoples minds about prioritizing health and well-being above all. Indie Ayurvedic Clean Brand Is Paving The Way For Aggressive Growth And Expansion January 20, 2022 02:31 PM Eastern Standard Time AUSTIN, Texas-- ( BUSINESS WIRE )-- AVYA Skincare, a leader in. When I see and hear of our products changing peoples lives through healthier, brighter skin, and feeling beautiful and empowered, it confirms the need for brands like AVYA now. I realized there was a gap between retailers and the consumer when it came to targeting darker skin tones and this is when I decided it would be my mission to develop a skincare line that not only celebrates all skin tones, but targets the melanin pathway in order to meet the needs of women of color. Learn about the benefits of topical caffeine in skincare How do these formulaswork with the skin to give better results? Dont cut corners in product development. Avya's brand mission is to create global skin diversity by helping consumers and retailers understand how different levels of melanin play a role in skincare. This trio of active botanicals is encapsulated in proprietary microscopic cocoons called Qusomes that protect and provide deep dermal penetration. AVYA Skincare Founder, Deepika VyasDec 5th, 2022 at 11:00AM CSTAVYA takes traditional Ayurvedic ingredients and implements state-of-the-art technology to con. Common ingredients like higher concentrations of alpha-hydroxy acids, chemical sunscreens, and hydroquinone cause a lot of irritation and lead to discoloration, oiliness and breakouts. Apply a dime-sized amount in circular motions to face, neck and dcollet. From how to best use each product, to the order of application, well design a curated AM and PM regimen just for you. Anti-aging molecules, hyaluronic acid, niacinamide and N-acetyl Glucosamine restore skin texture, brighten discoloration, and increase intracellular hydration. We are extremely excited to say the least, so in celebration, we sat down with AVYA co-founder, Deepika Vyas, to give you the lowdown on how this extremely hydrating product was created. The company was founded and self-funded by pharmacist Deepika Vyas and Tanuj Nakra, MD, FACS under the umbrella of parent company Global Beauty Science Holdings, Inc. Vyas, born in Kenya and of Indian descent, was inspired to start her own skincare line in a quest to treat her own highly reactive skin, which led her to the Ayurvedic tradition. *The Personalized Beauty Dialogue will be held via video conference and is limited to 20 minutes, one per client. ENJOY FREE U.S. If the focus of a skincare brand is primarily on finding the cheapest ingredients, there will be consequences of adulteration, allergic reactions, and sensitivity. Our Guarantee: We stand behind every product we create, and your unconditional satisfaction is our top priority. I founded an IT consulting company called EPS technology in 2000. This includes the types of formulations, ingredients, and understanding that different levels of melanin age and react differently than one another. Vyas: We spent six years in research and development sourcing different ingredients and creating formulations for Avya that help the appearance and health of pro-melanin skin. The beauty and skin care market is constantly adapting in response to the latest trends. Our Nourishing Hand Treatment just won the. The choice of a healthcare professional should not be based on an advertisement or promotional offer. Vyas: In the very early days, we had challenges with our formulas it was a lot of trial and error. On the other hand, the most challenging aspect has been breaking through the barriers of the beauty industry as an indie brand that is whole heartedly all-inclusive. What's so interesting about this brand is they have a unique differentiator in the marketplace: they created a skincare line specifically for people who have higher . Currently beginning a friends and family round offunding. 1 Cocokind Cocokind By the time Cocokind founder Priscilla Tai was a teen, she already knew a lot about skin care from carefully watching her Taiwanese mother's beauty habits. Historically, in cooler, less-sunny climates, lighter skin allows more UV light through, allowing the skin to produce essential Vitamin D.In sunny climates, where Vitamin D deficiency is not a worry, darker skin prevents DNA damage. We are extremely excited to say the least, so in celebration, we sat down with AVYA co-founder, Deepika Vyas, to give you the lowdown on how this extremely hydrating product was created. But thats another story.) Opinions expressed by Forbes Contributors are their own. Ayurveda is about balancing the inner and outer world and practices like mindfulness and meditation have shaped the way I live my life. AVYA Skincare Founder, Deepika VYAS Live on Instagram. What was the challenge of fusing dermatological science with Ayurvedic principles? Here founders Deepika Vyas and Dr. Tanuj Nakra share a profile of themselves and the brand. Since CEW Beauty News last spoke with Avya Skincare founders Deepika Vyas and Dr. Tanuj Nakra in 2021, the brand has seen significant sales growth on retail sites Amazon.com and Macys.com. It can take up to five years before you can begin to break even, so do not go into it just for the money, it has to come from a place of passion and love for what you do. Plus: Spend Less Time In Meetings, The Dangers For Bud Light, Target And Others Doing Business During A Culture War, Climate Change Driving Behavior Changes Of 60% Americans, New Study Finds, Sophia Amoruso Teamed Up With SoFi To Create A Financial Guide For Women, Rhode Skin And Tower 28 Beauty Team Up To Donate $75,000 To Female Founders In Response To Banking Crisis, How You Know Motherhood Has Prepared You For Entrepreneurship. Our holistic approach to beauty means we think beyond the superficial and are dedicated to creating ethically-developed products that promote caring for people, creatures, and the world. AVYA was created by Deepika Vyas, a pharmacist who has lived in 3 different countries and is knowledgable in high end pure ingredients, and Dr. Tanuj Nakra, a cosmetic facial surgeon who is knowledgable in the molecular pathway of melanin, which is crucial for anti-aging. Learn more Great for Guys FACE + HAND BUNDLE $94.00 Shop now CLEANSE + PROTECT BUNDLE $94.00 Shop now Great for Guys Daily Essentials $56.00 Shop now Eye Bright Cream $68.00 Shop now FACE + HAND BUNDLE $94.00 Shop now Their Anti-Aging Power Serum is a one-stop-shop for improving the skin's surface. Mind you: I never wanted to lighten my skin. Unfortunately, genetics, hormones, sun exposure, and other environmental factors can cause melanin disequilibrium leading to uneven skin tone and patchy pigmentation. INSPIRED BY NATURE, PERFECTED BY SCIENCE , I am dedicated to developing advanced skincare products incorporating active natural ingredients, that deliver results similar to those sought by my patients. - Tanuj Nakra, MDAVYA products are inspired by my training in the power of ancient Ayurvedics and as a pharmacist and self-care counselor to enhance outer beauty and let ones inner beauty shine through.- Deepika Vyas, Pharmacist. ), Avya Skincare features a custom-created AVYA. A little trial and error in the beginning, but the journey has helped us figureout who we are as a company. I just wanted clean, considered products to address my pigment. What led to the development of AVYAs Nourishing Hand Treatment? Aqua Media Cologne forte embodies a feeling of balance and harmony. The business: Rooted in ancient Ayurvedic traditions from India and elevated by thelatest advancements in technology, AVYA is a leader in multicultural beauty and is founded onthe belief that high-quality skincare should be experienced and enjoyed by all, says Vyas, adding that AVYA Skincare was born first and foremost to fill a personal need that I had. The wow-factor: AVYA Skincare is a truly unique brand in that it effectively blends ancient Ayurvedic ingredients with modern science to create efficacious products with a luxurious feel and texture, says Vyas. But thats another story. Sensitisation to former Allergen of the Year found to be uncommon Australia study, Suppliers Day 2023: INDIE 360 Pavilion Tour Recap, Q&A: Beautycare Brazil eyes US push for export growth, Three Takeaways from The Makeup Show NYC 2023. Avya is also a clean brand free of phthalates, parabens, and gluten. Living in different parts of the world, I have experienced the challenges and frustrations that come with not having suitable products available for my skin. It was definitely the inexperience with understanding how to best combine Ayurvedic ingredients with more typically used ingredients for skincare. We offer a 60-day satisfaction guarantee, because if you arent 100% satisfied, then we arent either. ", "Give your skin a good morning kiss with this hydrating day cream", This luxury serum is worth every single penny!, State-of-the-art technology for amazingly radiant results, no matter your wifes skin type., "Don't underestimate what the potent power of botanical ingredients can do for your tired eyes.". Makeup is used as an expression for the outward appearance however, its important to turn inward to figure out who you are and to fully become your most comfortable self this is where skincare plays a huge role. Skin tones with higher melanin actually age differently than those with lower melanin so we took this into consideration when learning how to target anti-aging, elasticity, texture and overall health of pro-melanin skin. She has a 15-step skincare routine, owns over 200 red lipsticks, and enjoys testing the latest and greatest in beauty. Your virtual one-on-one skincare session will focus on: Discuss your skincare concerns and goals, have your questions answered, and enjoy an educational conversation on the benefits of medical grade and botanical ingredients to optimize your skin. Vitamin E provides antioxidant, anti-inflammatory, and moisturizing benefits. Below, they open up about the timing of their launch, why melanin matters in skincare, and the one Avya product everyone should stock in their bathroom vanity. AVYA Skincare Limited Availability Premium Avya Collection + Personalized Ayurvedic Consultation with Co-Founder Deepika Vyas Night Moisturizer + Anti-Aging Power Serum + Eye Bright Cream $195.00 - + Add to Cart Product details + How to use + Ingredients + 60-Day Money-Back Guarantee + THE AVYA PROMISE LEARN MORE ABOUT AVYA WE BELIEVE IN BALANCE Limited Availability! Maya Allen is the former Digital Beauty Editor at MarieClaire.com where she covered makeup, skincare, haircare, wellness, you name it! Deepika Vyas, Co-Founder and CEO of AVYA Skincare, shares that the products were inspired by ancient ayuvedic practice of medicine. A powerful anti-aging serum that is light, creamy and luxurious. has selected our treatment to be the best hand cream you can buy, and we could not agree more. AVYA Advanced Ayurvedic Skincare combines advanced science with Ayurvedic botanical ingredients for proven results. I started to think about the importance of caring for our body as we would our face. SHIPPING ON ORDERS $25+ AND FREE RETURNS ON ALL ORDERS, CHANGE YOUR MIND - 60 DAY MONEY BACK GUARANTEE. On most weekends, you can find her at her happy place, which is her makeup vanity. Indie how? Sure, splurging on makeup or skincare is a risk, but trust that this beauty editor will only recommend something Iwholeheartedly believe is worth every penny. Luxury beauty startup AVYA Skincare is bringing traditional ingredients from India to consumers with the help of leading-edge microencapsulation technology. It is a journey, but the mistakes are just as important as the wins because they helps us learn, evolve and grow. Thats when I reached out to my nephew, Dr. Tanuj Nakra, because I knew from discussions wed had over the years that he also had a passion for skincare. texture, absorbs into skin quickly, and is suitable on many skin types. The brand is meant to meet the needs of skin care consumers across generations and ethnic backgrounds with (and without) sensitive skin. Express your deepest skin concerns and receive real solutions through a virtual, personalized consultation with Avya Co-Founder and biochemist Deepika Vyas. "Because the lips and surrounding skin are delicate, adopting a skincare regimen with an anti-aging topical product early is key. I'm honestly a little mad I didn't hear about Avya Skincare sooner. Still, we know that overexposure to sunlight can also lead to skin damage and premature aging, so keeping your skin hydrated and using a quality SPF sunscreen is essential. AVYA Skincare Founder Deepika Vyas Live on Instagram. An even, radiant complexion, no matter your skin tone. Cashflow: AVYA Skincare is a self-funded company. skincare line that targets in melanin in our skin. The multistep skin care routine that is a mainstay of Asian culture had a profound impact on her. Feeling like an underdog, it became even more of a responsibility and mission to lead the way for more skincare brands to celebrate diversity, so we forged ahead to perfect our formulas and strategy that we now have. Entrepreneurship BeautyMatter 2023 Keep reading to discover the one product you do not want to miss out on, and catch up on the latest Worth It breakdown,here. Distribution: Currently, AVYA Skincare is sold direct-to-consumer, available on avyaskincare.com. Avya Skincare believes in by delivering The skin cells arrange the melanin granules just above the cell nucleus, protecting our vital DNA just like a sun shade. Heres how it works. Skin Care Eyes Creams Enjoy fast, FREE delivery, exclusive deals and award-winning movies & TV shows with Prime Try Prime and start saving today with Fast, FREE Delivery One-time purchase: $68.00 ($136.00 / Ounce) FREE Returns FREE delivery Friday, May 5 Or fastest delivery Wednesday, May 3. Our advanced Ayurvedic line is formulated to nourish and rejuvenate for a healthy spring glow. Avya uses the purest active ingredients sourced responsibly and formulated to penetrate deeper therefore giving better results instead of just sitting on the surface of the skin. avyaskincare.com AVYA Skincare Pop-Up Opens This Weekend, Speak To AVYA's Founder, Save $$$ on AVYA Products AVYA Skincare Popup Shop LIVE in Los Angeles! Visit our corporate site. Because, unlike most of my friends, hyperpigmentation plagued me. Qusome of ancient botanicals, including peon, turmeric, and neem. Knowing that women of color have more melanin levels than caucasian women, means that they age later, and they age differently. I wanted to incorporate those traditions into the products I was creating because Id experienced the benefits of using certain ingredients and methods firsthand and I wanted everyone to feel the transformative power of Ayurveda. The brand is also sold on Macys.com and is included as part of Amazons luxury division. Opinions expressed by Forbes Contributors are their own. From our hydrating moisturizing cream to our purifying skin cleanser and luxurious night moisturizer, all of our natural skincare products are meant to enhance your outer beauty while letting your inner beauty shine through. I had had goosebumps and was in tears when I heard this and we truly believe every product in Avya embodies the unconditional strength of the very woman we seek to empower. Ayurveda is an ancient way of living consisting of yoga, meditation, a more natural diet, and using botanicals for beauty and medicinals. That's the philosophy behind Avya Skincare, which was founded by facial cosmetic surgeon Dr. Tanuj Nakra and pharmacist Deepika Vyas. AVYA Skincare Austin, Texas 4Employees mechanical or industrial engineering We are a luxury skincare brand balancing the science of Ayurveda with advanced medical technology to create effective, nourishing products that leave your skin radiant and healthy.The Sanskrit meaning of Ayurve. Dr. Nakra has many interests outside medicine, including a passion for the fine arts and music. What's Causing Dry Skin On Your Eyebrows? AVYA Skincare Co-founder, Deepika Vyas will be featured on Talk Shop Live Monday, December 5th, 2022 12 Noon EST, 11 am CST, and 9 am PST. In their Indie Beauty Deepika Vyas and Dr. Tanuj Nakra, Co-Founders of AVYA Skincare, describe the origins of a skin care brand that brings ancient Ayurvedic practices together with advanced medical science. Instead of putting importance on using huge resources to create campaigns to sell to people with higher melanin skin, addressing the needs and concerns for different skin tones should be put at the forefront of brand offerings, and thats what we do at Avya Skincare. This email was sent Results show the antioxidant stimulates Catalent | Recorded the 15-Mar-2023 | Webinar. Our proprietary technique of microencapsulation allows these botanical ingredients to deliver medical-grade results for maximum benefits.Talk Shop Live Show URL:https://talkshop.live/watch/A_dk8G9LYynaTalk Shop Live Channel:https://talkshop.live/channels/avyaskincareAvya Skincare store: https://www.avyaskincare.com/ ", "Give your skin a good morning kiss with this hydrating day cream", This luxury serum is worth every single penny!, State-of-the-art technology for amazingly radiant results, no matter your wifes skin type., "Don't underestimate what the potent power of botanical ingredients can do for your tired eyes.". Then in 2003, founded Mobile Armor, a cyber security company, which I sold to Trend Micro Inc. in 2011. Im so proud of the formulation we developed in our Gentle Cleanser. Being one of the first cosmetic companies to incorporate microencapsulation technology to stabilize complex. The under eye brightening cream is perfect for day and night and offers both instant and long-term results. The Personalized Beauty Dialogue is not a substitute for medical treatment by a healthcare professional. Robert: What ingredients or formulas make skincare pro-melanin? AVYA believes in honoring yourself every day with a skincare regimen, so treat yourself to the proven benefits of Ayurvedic skincare to restore your mind, body, and spirit. The consumer: Our target age demographic is 25 to 65. Bigger brands need to follow a lot of red tape when developing products; indie brands on theother hand can react quickly, setting the trends while others are trying to catch up. It's a. "Their Anti-Aging Power Serum is a one-stop-shop for improving the skin's surface. Learn how to start your day wi. Prevention Is Key Jennifer Herrmann, MD, FAAD, offered us several tips. Thats when a light bulb went on. Vyas formulated a powerful blend of history-tested peony flower which helps hyper-pigmentation and dark spots, antioxidant-rich turmeric, and neem extract to help ease inflammation. Tanuj Nakra, M.D., co-founder of the brand explains just how these rare and effective ingredients work: "AVYA Eye Bright Cream contains caffeine, which very powerfully reduces puffiness and dark circles by reducing swelling and long-term blood leakage. Suitable for people who have sensitive skin conditions, are experiencing inflammation or have a compromised skin barrier. Tag us @AvyaSkincare and share your #AvyaStories. AVYA Advanced Collection Packed with anti-aging technology, the Advanced Collection smooths, refines and brightens for a youthful complexion. As soon as I got to my hotel room, I cleansed my skin and tried thetravel-sized versionof this eye cream (which is delightfully less pricey than the full-size bottle), and was taken aback by how quickly it transformed my zombie eyes into human ones again. Years at AVYA Skincare: We first conceived of a medical-grade / Ayurvedic skincare line in 2012, and AVYA Skincare began R&D in 2016. Our proprietary technique of microencapsulation allows these botanical ingredients to deliver medical-grade results for maximum benefits. The line uses microencapsulation, which helps concentrate these botanical ingredients to deliver medical-grade results. Plus get 40% off on all AVYA Skincare products. As a woman of color with sensitive skin, other products fell flat in checking all of the boxes. AVYA Advanced Ayurvedic Skincare combines advanced science with Ayurvedic botanical ingredients for proven results. Our holistic approach to beauty means we think beyond the superficial and are dedicated to creating ethically-developed products that promote caring for people, creatures, and the world. The bioactive substance of turmeric, tetrahyrdocurcumin, stimulates the bodys own antioxidant enzymes and protects against oxidative environmental stress; neem offers antibacterial and exfoliating properties; peony brightens the skin and offers antioxidants. Deepika Vyas has 9 years in the beauty industry and 10 years in the pharmaceutical industry, Dr. Tanuj Nakra has been a physician for 20 years and a facial cosmetic surgeon for 15 years. So I decided to create products that would support skins precious melanin while also improving skin beyond the surface. This award is not only a reflection of our product development teams tireless efforts in creating exceptional products, but a reminder that as entrepreneurs sometimes we need to listen to our own intuition when making decisions. There was one young woman in particular who shared with us that for years she would hide her face behind layers of makeup, like a mask, because she wasnt happy with her skin. They are based in Texas, and do a fantastic job mixing innovation/technology with natural ingredients. We were in the process of developing a medical grade face cream with Citrus Stem Cell Technology, which our team was all really excited to launch. Today, there is more openness towards a multicultural-oriented brand. And he says, our goal has always been to create the best products, which is why our formulations contain premium quality, carefully selected ingredients with high level concentration levels more aligned with professional products foundonly in a physicians office. But after weeks of constant hand washing and using creams that just left my hands wanting so much more, I called for an impromptu meeting with our product development team and right then and there the decision was made to change this face cream to a hand treatment instead. Learn how to start your day with an Ayurvedic skincare routine. AVYA can be used on all skin types and conditions. Apply two pumps evenly to freshly cleansed skin morning and night. The Personalized Beauty Dialogue is for informational and educational purposes only, and is not medical advice or medical treatment. Were finally starting to see movement in department stores and retailers to bring in all-inclusive beauty brands because the consumer is demanding that it be a standard, not just a marketing strategy or advertisement. In addition, women around the world are not afraid to voice their feelings to effect social change, and we felt AVYAs message of living unconditionally through skincare would reverberate with consumers the same way. I founded an IT consulting company called EPS technology in 2000. While cleansing, moisturizing, and protecting against suns damaging rays have been a straightforward process, treating my individual concerns proved trickier. - Last updated on What trends do you anticipate to see in skincare diversity? Copyright - Unless otherwise stated all contents of this web site are 2023 - William Reed Ltd - All Rights Reserved - Full details for the use of materials on this site can be found in the Terms & Conditions, Related topics It took some time for us to sharpen our message, effectively communicate and sharewho we are as a brand. Thats why we offer easy returns & exchanges within 60 days of your purchase if youre not satisfied. 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